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Friday, June 10, 2011

Cheryl Cole puts twenty outfits up for sale in online charity auction

She's a style icon and has earned her rightful place on many a Best Dressed list.

And now Cheryl Cole is giving fans a chance to own a small part of her wardrobe.

The former ex-Factor judge is partnering up with retailer ASOS to sell twenty outfits in an online auction to raise funds for her charity.

The sale, starting on Monday, comes after Cheryl set up her own charity in association with the Prince's Trust.

Cheryl said:'As we are still in the early planning stages for my Foundation, we’re still working out what the fundraising events will be.

'However, when I was clearing out my wardrobe it occurred to me that the clothes I was bagging up for charity could now benefit my own charity, which is really how the idea for the clothes auction started.'

It is thought the pieces will sell for much more than their retail value, especially given the controversy surrounding the singer's sudden exit from the X-Factor last month.

The Cheryl Cole Foundation is dedicated to supporting projects in the North East spearheaded by youth charity The Prince’s Trust.

It is raising funds to help disadvantaged young people from the region where Cheryl was born.

To launch the auction, ten looks will be released on Monday, followed by one new release on each week day of the sale.

For each item, ASOS Marketplace is running a ‘lowest unique bid’ auction.

The lowest unmatched bid received – per item of clothing – will win the auction for that individual piece.

All proceeds raised through the clothes auction will be matched by ASOS  – doubling the amount raised.

The money will be donated in full to the Cheryl Cole Foundation and distributed by The Prince’s Trust to projects in the North East determined by the Foundation to be the most in need of financial support.

Outfits include personally-selected pieces from Cheryl Cole’s wardrobe, some of which have created the most recognisable looks throughout her solo career, including three Herve Leger bandage dresses, the  Philip Lim multi-colour playsuit she wore on the X-Factor, and a plunging Roberto Cavalli dress.
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