Rajinikant's 'Robot' part of IIM-A course

AHMEDABAD: He can get millions raving about tricks like getting a cigarette somersault and land in his mouth or a pair of shades land on his eyes from mid-air, romance a woman onscreen half his age and rake in over Rs 100 crore in the first week of his film's release. That's the phenomenon called Rajinikanth .

'Robot', the Rajinikanth-starrer which became the second highest grosser among Indian films and spawned a slew of Rajini jokes, is set to come to the laboratory of IIM-Ahmedabad.

As part of an elective course called 'Contemporary film industry: A business perspective', students of the postgraduate programme at IIM-A will take up 'Robot' or 'Enthiran' as a case study to analyse the business of cinema and its success story. The course will also study 'Muthu', another Tamil film starring Rajinikanth. The movie was later translated into Japanese as 'Muthu Odoru Maharaja' or 'Muthu: The Dancing Maharaja'.

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Endhiran: Aishwarya Rai and Rajnikanth film creates record

Endhiran (Robot) has been in the news for quite some time given that it stars two of the most popular and powerful actors in the country. Aishwarya Rai and Rajnikanth both have a tsunami of fan followers all over the globe and it shouldn’t come as a big surprise that Endhiran has created a record that no Indian film has, hitherto, done before.
The advance booking for the film commenced at a theatre called Jackson Heights in New York and astonishingly within 10 minutes all the tickets were sold. Thus, Endhiran has earned itself a coveted distinction of becoming the 1st Indian film to have sold out its entire advance booking tickets within 10 minutes.
The film shall open worldwide on 1st October and is also the most expensive film ever made in India. The story highly depends on technology and huge amount has been invested in gadgets and techniques. It’s only to be speculated how well the film does at the box office

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