Saturday, October 23, 2010
Thursday, October 21, 2010
Saif, Kareena sign Metro shoes
After their successful outing as brand ambassadors for Airtel DTH, real life couple Saif Ali Khan and Kareena Kapoor have been chosen to endorse Metro Shoes. Though the official announcement is still due, the sources have it that they have already shot for a commercial with the tagline ‘Happy Feet, Happy People’.
The couple shot for the print ad campaign photographed by Prasad Naik and were styled by Anahita Shroff Adjania (Love Aaj Kal). The ad will be displayed on 100 hoardings across India and near major roads across Mumbai. Just a week earlier, Kareena also shot for her bike ad for Mahindra two wheelers for which she was chosen as brand ambassador.
Siddharth to endorse Peter England
Madura Garments, the retail arm of Aditya Birla Group's apparel business, plans to have 1,000 Peter England stores in three years, according to Kedar Apshankar, Chief Operating Officer. The company had launched a 360 degree marketing plan focussing on the launch of new TV commercials with the introduction of actor Siddharth of Rang De Basanti fame as brand Ambassador. He said Peter England was ready to launch its new campaign where the brand unveils its message ‘beginning of good things', a philosophy that encapsulates the result of applying self-belief. Confirming the same, Siddharth posted on his Twitter account, "So you guys already know - I am the new face of a brand that sells a garment every 6 seconds in India. Yes, I am the new face of Peter England. I'm very excited about this because it’s a brand I've used a lot and still do. You can find my new brand in 425+ exclusive stores spread across 600 towns in India. Siddharth also announced that a television commercial featuring him is set to air soon.
The couple shot for the print ad campaign photographed by Prasad Naik and were styled by Anahita Shroff Adjania (Love Aaj Kal). The ad will be displayed on 100 hoardings across India and near major roads across Mumbai. Just a week earlier, Kareena also shot for her bike ad for Mahindra two wheelers for which she was chosen as brand ambassador.
Siddharth to endorse Peter England
Madura Garments, the retail arm of Aditya Birla Group's apparel business, plans to have 1,000 Peter England stores in three years, according to Kedar Apshankar, Chief Operating Officer. The company had launched a 360 degree marketing plan focussing on the launch of new TV commercials with the introduction of actor Siddharth of Rang De Basanti fame as brand Ambassador. He said Peter England was ready to launch its new campaign where the brand unveils its message ‘beginning of good things', a philosophy that encapsulates the result of applying self-belief. Confirming the same, Siddharth posted on his Twitter account, "So you guys already know - I am the new face of a brand that sells a garment every 6 seconds in India. Yes, I am the new face of Peter England. I'm very excited about this because it’s a brand I've used a lot and still do. You can find my new brand in 425+ exclusive stores spread across 600 towns in India. Siddharth also announced that a television commercial featuring him is set to air soon.
Source - indianexpress
I'm far more comfortable in Tamil now: Aishwarya Rai
After doing her fourth Tamil film, Endhiran, Aishwarya Rai claims to be far more comfortable working in the southern language. She also feels it is the kind of entertainer most leading actresses do though she hasn't done too many of them.
"I am definitely far more comfortable and more confident working in the language. I won't risk breaking into a conversation because I don't do that on a daily basis," said Aishwarya in an interview.
"Probably because I have travelled so much, I am familiar with the language. It falls easy on the ear. I understand it, but I respect the language; so I don't want to break into a conversation in it, unless it's a group which is very forgiving on grammatical errors!"
"You learn dialogues, they are constructed sentences already, but I am far more confident today than I was during Iruvar or Jeans. Today I am far more at ease working in Tamil," said Aishwarya. She has also done the bilingual Raavan.
Filmmaker S Shankar made his latest, a sci-fi flick, in two languages - Endhiran in Tamil and Robot in Hindi - and released them simultaneously Oct 1. Made at a whopping budget of Rs 175 crore ($38 million), it's the costliest Indian film ever.
Aishwarya maintains that her character was easy to essay and she has rarely done films in the typical entertainment genre, unlike many leading heroines.
"The character was not difficult to get into the skin of. It's a kind of role that any leading heroine would do. Probably the kind of roles that a lot of leading heroines do in their career, in my case it has been rare.
"I have not done this kind of character very often in a typical entertaining genre, the kind of character a leading heroine would get.
"He (Shankar) has a made an entertaining film. He has taken entertainment to the next level and has introduced something technically much ahead of what we have seen in recent times. So for me to go on set, it was more exciting to see the film come together. In terms of my contribution, I was just happy to work in this film," said Aishwarya.
This was her second film with Shankar after Jeans in 1998.
Asked what changes she noticed in Shankar as a director, she said: "I think now I know him better. Jeans so early in my career, unlike any newcomers, I was associated with multiple projects at the very first year of my career.
"I was constantly experiencing a different set ambience and a different film I was working in. So, that time we were discovering each other. For me films were new, the technical aspect of films was new and I was working in Tamil. From then till today, we know each other much better."
Source
"I am definitely far more comfortable and more confident working in the language. I won't risk breaking into a conversation because I don't do that on a daily basis," said Aishwarya in an interview.
"Probably because I have travelled so much, I am familiar with the language. It falls easy on the ear. I understand it, but I respect the language; so I don't want to break into a conversation in it, unless it's a group which is very forgiving on grammatical errors!"
"You learn dialogues, they are constructed sentences already, but I am far more confident today than I was during Iruvar or Jeans. Today I am far more at ease working in Tamil," said Aishwarya. She has also done the bilingual Raavan.
Filmmaker S Shankar made his latest, a sci-fi flick, in two languages - Endhiran in Tamil and Robot in Hindi - and released them simultaneously Oct 1. Made at a whopping budget of Rs 175 crore ($38 million), it's the costliest Indian film ever.
Aishwarya maintains that her character was easy to essay and she has rarely done films in the typical entertainment genre, unlike many leading heroines.
"The character was not difficult to get into the skin of. It's a kind of role that any leading heroine would do. Probably the kind of roles that a lot of leading heroines do in their career, in my case it has been rare.
"I have not done this kind of character very often in a typical entertaining genre, the kind of character a leading heroine would get.
"He (Shankar) has a made an entertaining film. He has taken entertainment to the next level and has introduced something technically much ahead of what we have seen in recent times. So for me to go on set, it was more exciting to see the film come together. In terms of my contribution, I was just happy to work in this film," said Aishwarya.
This was her second film with Shankar after Jeans in 1998.
Asked what changes she noticed in Shankar as a director, she said: "I think now I know him better. Jeans so early in my career, unlike any newcomers, I was associated with multiple projects at the very first year of my career.
"I was constantly experiencing a different set ambience and a different film I was working in. So, that time we were discovering each other. For me films were new, the technical aspect of films was new and I was working in Tamil. From then till today, we know each other much better."
Source
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