Paris Hilton is a superior choice than Britney Spears for some advertising agents, when it comes to promoting one of their products.
According to intelligence, Britney’s in November as part of her world tour, is seen as only worth about 60,000 dollars to spruik products.
'Britney is inconsistent,' the Daily Telegraph quoted Jack Singleton, chairman of advertising agency Jack Watts Currie, whose clients include The Discovery Channel and Malaysian Airlines, as saying.
'We would not be sure what we would be getting with her. Would it be fat Britney or mad Britney?' Singleton added.
Singleton is the same person who helped bring Paris Hilton to Australia at an estimated cost of 500,000 dollars for beer label Bondi Blonde.
As regards Hilton's value, Singleton says that she is always 'in character'.
'It doesn't really matter that she has done time in jail or appeared in X-rated videos as long as she is the right image for the brand,' Singleton said.
Hilton's ex-reality TV co-star Nicole Richie, still rumoured to be a special guest at this year's Spring Racing Carnival in Flemington, is worth even less to potential advertisers, according to Singleton, as she's 'not done much' lately.
